“I
couldn’t have written the book without
dtSearch.”
|
|
The
Online Advertising Playbook: Tested Tactics
and Proven Strategies from the Advertising
Research Foundation is a comprehensive
guide to the world's most important advertising
medium. The Online Advertising Playbook speaks directly to marketers, brand managers,
agency leaders, and entrepreneurs, providing
effectiveness metrics, creative principles
for online advertising, and much more.
The
Advertising Research Foundation's combined
membership represents more than 325 advertisers,
advertising agencies, research firms, media
companies, educational institutions, and international
organizations. Steve Rappaport, Director
of Knowledge Solutions at the Advertising Research
Foundation, and principal author of The
Online Advertising Playbook, found dtSearch “invaluable” in
research. |
“dtSearch
... was invaluable.”
|
|
“I
couldn't have written the book
without dtSearch,” said Mr. Rappaport. “It
helped me search through a couple of thousand
articles, white papers, news clips, etc., finding
the right ones for whatever I was writing at
the time. Of course that's child's
play for dtSearch, but it was invaluable.”
For more information on the Online Advertising
Playbook, or to order a copy online from, please
click here for the book's listing at Wiley, or
here for the book's listing at Amazon.com. |
